Rila Mountain Brewery
Branding, Identity, Strategy, Packaging
Rila Mountain Brewing Company is a microbrewery based in Bulgaria. As part of a collaborative project in the MAGB+I course, nine teams of students competed in a pitch to create the visual identity for the brewery. The client selected our concept as the winner of the pitch.
London College of Communication, 2017
BRIEF
To create a brand that expresses a Bulgarian pride and quality craftsmanship.
RESEARCH INSIGHT
Various aspects of Bulgarian culture were part of the visual research for this project. From their famous yogurts to traditional costumes and the Cyrillic alphabet, which was originally stablished in Bulgaria. All these visual elements create a sense of identity and pride in Bulgarian culture which we wanted to bring to our product.
HOW THE BRAND IDENTITY IS CONSTRUCTED
The brand showcases historical sights such as Alexander Nevsky Cathedral, the Belogardchik Fortress and the Iwan Wasow national theatre illustrated in the visual communication. Cyrillic letters were used on the logo and the colour palette was inspired by the frescos in the Rila Monestary, thus becoming a product of its environment.
