The Museum of Ephemerality / Eternality
Branding, Identity, Strategy, Research, Print, Modelmaking
The Museum of Ephemerality / Eternality is a brand created following 15 months of design research, visual exploration and written evaluation. The study looks at street art as a way to learn about the city and its visual culture, how people communicate through their urban environment, and the potential threat of gentrification on culture. The creative and vibrant area of Shoreditch, located in the London Borough of Hackney served as the context of study.
London College of Communication, 2017
Research QUESTION
Can our everyday spatial narrative be in a museum?
Research insights
Shaping the image of a city is an ongoing activity as buildings are always being constructed or modified. Looking at our lives through the concept of museology could make us aware of our impact as humans in our environment.
How the brand works
The brand uses museology as a tool to enable people to look at their spatial narrative as a part of human history. Visitors are encouraged to curate what they seek by either embracing the ephemerality in city shaping or conserving aspects of their visual culture.
